دور العروض التمهيدية Pre launch في رفع الحماس قبل إطلاق منتج جديد

Sahl Wednesday,12 Nov 2025

Launching a new product is always an exciting moment for any online store, but it requires smart planning to be truly successful.

One of the most powerful ways to raise awareness and generate excitement before the launch is through pre-launch offers. These offers create curiosity and anticipation, making customers eagerly await the product.

1️⃣ First: What are pre-launch offers? 🎬 Pre-launch offers are marketing campaigns that begin before the product is officially released. Their goal is to create buzz and excitement around the product.

For example, you could announce an exclusive discount for the first 100 customers or offer a "Subscribe to be the first to know" promotion.

The idea is to build an atmosphere of anticipation and excitement that makes customers feel like they are part of the event.

2️⃣ Second: Building anticipation step by step ⏳ Start with simple pre-launch cues, such as cryptic images or short teaser videos.

Let your audience wonder, "What's new that the store is launching?"

This simple trick increases engagement and encourages followers to visit your website or social media accounts more frequently.

3️⃣ Third: Make customers part of the story 💬
Saudi customers love feeling involved and part of the story.

Let them share their opinions, vote on the color or name, or even receive an “exclusive invitation” to try the product before everyone else.

The more the customer feels involved, the more likely they are to buy it later.

4️⃣ Fourth: Leverage email and notifications 🔔
Sending personalized email alerts before the launch helps create ongoing excitement.

For example:

* “The big launch is almost here!”

* “Only two days until exclusive discounts begin!”

These short messages remind the customer about the product and keep them excited for the launch.

5️⃣ Fifth: Provide content that explains the benefits before the discount 🎯
Don't make your entire campaign about discounts; focus on the benefits of the product.

Explain why it's different? What makes it unique? How will it change the customer's life?

Customers in Saudi Arabia value value over price, which increases the likelihood of a purchase at launch.

6️⃣ Sixth: Use smart timing for your launch 🕒 Choosing the right time is crucial to success.

For example, if your product is seasonal (like summer appliances or winter coffee tools), launch your campaign shortly before the season begins. Smart timing ensures your product is always on the customer's mind when they need it.

7️⃣ Seventh: The “Sahl” platform makes managing your pre-launch campaigns easy 🚀. With Sahl, you can easily create dedicated pages for pre-launch offers and gather data on interested customers before launch.

The platform provides tools for sending automated notifications and scheduling offers professionally without significant manual effort.

Pre-launch offers aren't just marketing… they're the art of generating excitement and trust before the sale.

The more you build smart and exciting anticipation, the stronger and faster your launch will be.

Start planning today, and with the Sahl platform, you will be able to professionally manage every stage of the launch and impress your Saudi audience with an exceptional experience from the very first advertisement.