كيف تحدد العناصر الزائدة اللي تخرب شكل متجرك

Sahl Tuesday,09 Dec 2025

Many online stores in Saudi Arabia face a strange problem: the design is beautiful, the colors are harmonious, and the brand identity is clear… but the customer enters the site and feels it's “annoying” or “cluttered.” The reason is often the presence of many unnecessary elements. These elements, in their abundance, obscure the page's primary purpose. In this blog, we'll learn how to identify the things that need to be removed to make your store clearer and easier to navigate.

1. If the page contains elements that hinder the customer's purchasing decision

The customer isn't interested in every detail of the website… they want to know:

Where is the product?

How do I buy it?

What makes this product special?

Anything that doesn't serve this purpose is considered “excessive” and should be removed or moved to a less important location.

2. Internal advertisements that interrupt the customer's focus

Some stores place numerous banners and offers on top of each other.

Every time the customer scrolls down, they see a new ad.

These things might be useful for you as a store owner… but they are overwhelming for the customer.

Any banner that isn't directly related to the purchase decision is considered distracting.

3. Too Many Blocks That Repeat the Same Message

Sometimes you have two or three paragraphs that convey the same information in different ways, such as:

“Fast Shipping”

“Delivery within 48 Hours”

“Express Delivery to All Areas”
They all convey the same idea!

This excess creates visual clutter and makes the page feel heavy.

4. Too Many Options for No Reason

A menu with 20 categories…
A page with 10 buttons…
A product with options that most customers don't use…
These things create a sense of chaos.

The simple rule: If most of your store's customers don't use an option, it's probably unnecessary.

5. Too Many Images from the Same Angle or Without Added Value

Having too many and repetitive images makes the customer feel that the page is long and overwhelming.

Instead of giving a professional impression… it gives the impression that the store is just trying to fill space.

Useful Images:

* Different Angles
* Real-Life Use
* Important Details

Anything else is just unnecessary.

6. Long or Disorganized Text

Large amounts of text without divisions or bullet points are a distraction.

Customers don't like reading long paragraphs; they prefer clear, concise bullet points.

If your text can be written in short bullet points, use it.

If your text doesn't add new information, remove it.

7. Any Element That Makes Customers Overthink

Excellent design allows customers to act without overthinking.

If you have an element that makes customers ask themselves, "What's this? What's its purpose? Why is it here?"
then you have a redundant element that needs to be removed immediately.
Redundant elements aren't always obvious to store owners, but their impact on the customer experience is significant.

The simpler and more focused you are on the core objective, the more sales will increase and the browsing experience will improve.