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In Saudi Arabia—with the proliferation of online stores—customers have become smarter and faster at making decisions. But before they click “Add to Cart,” one fundamental question crosses their mind… and if your store doesn’t answer it clearly, they’re likely to leave without buying. This question is central to any sales process, yet many stores ignore it or treat it as a secondary consideration.
1. The question is: “Is this product right for me?”
Not “Is it beautiful?”… or “Is the price reasonable?”
The real question on a customer’s mind is:
“Does this product exactly meet my needs?”
If this question isn’t answered within the first 10 seconds of the product page… they’ll most likely leave.
2. When is a description insufficient to answer this question?
When it’s written in a very general, overly idealistic, or simply useless marketing jargon.
For example:
“High-quality product”
“An ideal choice for everyone”
“Exquisitely crafted”
Okay… so what?
Does it suit the customer? Does it truly meet their needs?
This is where the confusion begins.
3. The customer wants a mental comparison… but the store doesn't help them.
The customer asks themselves:
* Is this product suitable for my use?
* Will it last a long time?
* Does it work in a way that suits my lifestyle?
If they don't find information to answer these questions… their mind automatically moves to another store that offers a better explanation.
4. Pictures alone aren't enough to answer the most important question.
Even professional pictures are insufficient without clear information.
The customer wants to see:
* Sizes
* Materials
* Usage examples
* Suitable situations
* Problems the product solves
* What distinguishes it from other options
These details are what make the customer feel the product is "tailor-made" for them.
5. Many stores address the product… not the customer.
They write about the product, list its features, and mention technologies and materials… but they don't address the customer's actual needs.
The goal is for the product page text to connect the feature with the benefit, such as:
* “Durable material” → So it lasts longer.
* “Small and lightweight” → Perfect for portability.
* “Large battery” → Lasts all day without charging.
Here, the customer gets a clear answer to their question: “Is this right for me?”
6. The Role of Product Page Layout in Answering the Question
In “Sahl,” we see many stores losing sales because they place the most important information at the end of the page.
The customer doesn't read to the end.
The answer to the fundamental question must appear:
* In the first paragraph of the product description
* In clear bullet points
* In simple and direct language
* By linking the features to the customer's needs
This makes the decision faster, and trust increases.
Most people who abandon the product page aren't because of the price… but because the answer to one simple question isn't clear:
“Is this right for me?”
Your role as a store owner is to provide this answer quickly, clearly, and in an organized manner.
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