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Many online store owners in Saudi Arabia focus on images and prices, but they overlook a crucial selling factor: the product description. The problem is that some descriptions, instead of clarifying things for the customer, confuse them. Instead of leading them to buy, they drive them away. Here, we need to understand the signs that tell you if your product description is actually causing you to lose customers without realizing it.
1. If the customer closes the page because they don't understand the product
The biggest sign that your description has a problem is when a customer enters the product page, reads a little, and then feels they don't understand what the product is or what problem it solves.
Today's customer is in a hurry and needs a simple, direct explanation. If your description is too long and meaningless or too short to provide any information, they'll leave immediately.
2. If the description is full of marketing jargon rather than information
Some stores write descriptions full of phrases like:
"The best – The strongest – The highest quality – An amazing product," but the customer doesn't find answers to important questions like:
How does the product work?
What are its sizes?
What materials is it made of?
What is it suitable for?
The customer doesn't need praise… they need clear information to help them decide.
3. If the customer has to scroll through pictures or comments to understand:
This is a very serious sign.
It means your description hasn't done its job.
The purpose of a description is to explain, clarify, and answer basic questions without making the customer search for information themselves.
4. If the description is disorganized and lacks bullet points or structure:
Writing in a long, unstructured block makes the customer feel like they're facing a wall of text.
The product page should be easy on the eyes:
Brief bullet points
Clear headings
Balanced details
This approach increases engagement and encourages the customer to continue reading.
5. If the description doesn't answer the two most important questions any customer has:
Every customer asks themselves two questions before buying:
1. Is the product right for me?
2. Is it worth the price?
If your description doesn't answer these questions, or makes the customer overthink… then the description is confusing them instead of guiding them.
6. If the description doesn't reflect the quality of the store itself
In Saudi Arabia, many customers judge a store's seriousness based on its product descriptions.
If the description is poorly written, copied from another store, or contains grammatical errors, the customer feels the store isn't professional, even if the product is excellent.
Sahl's role here is to organize product pages professionally, increasing customer trust in the store, which directly raises the likelihood of purchase.
A product description isn't just text; it's a digital sales assistant.
If it's clear, direct, and organized, it helps the customer make a faster decision.
If it's confusing or incomplete, you'll lose customers without even realizing it.
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