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Many online stores suffer from products that never seem to sell, even though they are excellent and in demand. The reason is often not the product itself, but the organization.
Customers see what's readily available and buy what's easily accessible. But products buried deep or in inconvenient locations? They rarely see the light of day.
It's simple: one clever arrangement in your store's listings can completely transform your sales, especially for products you consider "weak."
Let's explain how and why.
1) Customers don't search extensively; they simply see what's in front of them.
Most customers enter a store and quickly browse the listings.
If a weak product is relegated to a distant subcategory or low in the rankings, the customer simply won't see it and therefore won't buy it.
Even if the product is excellent, it's unlikely to sell if the customer can't find it in the first place.
2) Section order gives customers a sense of priority without them even realizing it.
When a customer enters the list and sees your first, second, and third sections, they automatically consider these sections to be:
Most important
Best-selling
Most trusted
So, if you place your less popular products in higher-profile sections or make them more visible, they'll have a greater chance of being seen, and therefore a greater chance of selling.
3) Products near "hot sections" suddenly become popular.
Hot sections are sections with high traffic and browsing activity.
For example, if you have a "Most Popular Products" section and a "Deals" section next to each other, and you place a less popular product within one of them or between them, its sales will likely increase because the customer is already browsing.
Just being near the "people's path" is enough to boost sales.
4) Reorganizing the list leads to new product discoveries.
Customers love to discover new things, but they don't have time to search everywhere.
Therefore, when you slightly change the list order, they suddenly notice products they haven't seen before. Many stores see products that were once relegated to the corner become more prominent after reorganization.
5) Smart organization reduces customer choices… and increases sales.
The human eye gets distracted by too many options.
Therefore, organizing the menu in a way that makes the sections clear, the items few, and logical… allows customers to browse through less desirable products without feeling overwhelmed or confused.
The less cluttered the menu… the higher the likelihood of a purchase.
6) Weak products need a “second chance”… and the menu gives them that chance.
Some products fail not because they are bad… but because they were overlooked.
Reorganizing the menu gives them:
Stronger visibility
A better placement
A higher probability of generating interest
Some store owners are surprised to find that simply placing a product in a main section… doubles its sales.
7) The menu is part of the store's story… and if the story is clear, the customer follows it.
The menu is the map that guides the customer through the store.
If it is clear and organized, the customer understands what you are offering, what you want them to see, and which products you want to highlight. Therefore, weak products enter the normal browsing flow instead of being isolated.
It's not always necessary to change the product itself… sometimes just changing its location.
The menu is the most powerful tool for highlighting forgotten products and driving visitors towards the items you want to boost sales.
Try rearranging the order, and you'll be surprised how a weak product can become a "buy-per-view" simply by being placed in the right spot.
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