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The first thing a customer sees when entering any page in your online store determines their mood and decides within seconds whether to continue browsing or close the page. In Saudi Arabia, customers have become adept at quickly distinguishing between a well-organized store and a cluttered one. Therefore, knowing what the first element should be is isn't just a design point; it's a business decision that significantly impacts your sales, conversion rates, and visitor retention time.
In this blog, we'll guide you step-by-step, using Saudi dialect, explaining what the first element should be and how to determine it based on the page type. We'll provide simple examples to help you understand the concept more clearly and apply it immediately.
1. Why is the first element so important?
Because the customer enters the page with the question: "Where am I? What can I find here? Is this the right place for me?"
If they don't receive a quick answer, even if your website is beautiful, they'll leave without a second thought. The first element provides a sense of clarity and security, saving the customer a significant amount of time.
2. The First Element Differs Depending on the Page Type
There's no single "magic element" that applies to all pages, but there's a golden rule:
The first element must be the most important thing the customer is looking for.
#Examples:
Product Page: Image + Price + Add to Cart Button.
Home Page: A clear introductory message explaining what you offer.
Category Page: Category Title + Best-Showcased Products.
Cart Page: A quick and clear order summary.
3. Product Page: The most important page… and the first element determines sales.
The biggest mistake stores make is showing a long description, reviews, or a banner as the first thing you see.
No… the customer wants to see:
A clear image
Price
A buy button
Just three elements, and these are what convince them to continue or leave.
4. Home Page: Don't Start with Random Images
Many stores in Saudi Arabia display large banners without telling the customer, "What do we do?"
The first element must be:
A concise statement + a clear service description + a button that directs the customer to the most important thing (CTA).
No need for philosophy… clarity is what's needed.
5. Category Pages: The customer wants to know what's available.
The first thing a customer should see on a category page is:
A clear category title
Top products at the top
Simple filtering options
If the page starts with an irrelevant image or text, the customer will stop browsing.
6. How do you know if the first element is wrong?
Look at these indicators:
Customers enter and leave in less than 5 seconds.
The page has a long scroll before the important content appears.
There's no interaction with the first button on the page.
Customers constantly ask questions that should be answered at the top of the page.
This is a sign that you need to rearrange the page… not completely redesign it.
7. A simple story from a Saudi store
One of the stores we worked with had a large banner at the top of the homepage, followed by many categories.
The problem?
Customers scroll and don't even know what the site sells.
After the edit, the first item was removed:
“Wholesale Water & Beverages – Fast Delivery Within the Kingdom”
With the “View Products” button.
What was the result?
Customer time on the page increased by 40%, and the engagement rate in the first 5 seconds doubled.
Choosing the first item the customer sees isn't a random decision… it's a strategic step that increases your store's value and reduces the exit rate. The goal is always for the customer to immediately know what you offer, without any beating around the bush. And if you want a store that provides a clear and organized experience, the Easy Team can help you organize your pages in a way that encourages customers to stay, engage, and return to buy again.
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