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Many store owners believe that writing lengthy content gives a professional impression and increases credibility… but in reality, long content, if not well-balanced and properly structured, can have the exact opposite effect. Some pages are crammed with words… details… too many sentences… to the point of scaring the customer instead of reassuring them. Customers in Saudi Arabia, in particular, prefer clarity, speed, and direct information. Any unnecessary length becomes a burden.
In this blog, we'll learn how to identify if a page's content is “excessive” and causing problems instead of helping you.
1. If the customer has to scroll a lot before seeing the important information
The customer enters the product page and needs to see:
– Price
– Features
– Benefits
– Purchase button
If these things are buried in a long text at the bottom… the customer feels the page is “heavy” and leaves without continuing.
Excessive length here is a weakness.
2. When the page provides a lot of information that isn't directly related to the purchase
Not all information is useful.
Sometimes you write:
- A very long description of the product's background
- The company's history
- Details that don't matter to the customer
This makes the page look complicated, and the customer thinks:
"If the product needs all this explanation... there must be something unclear."
3. Long content makes the customer suspect you're hiding something
Customers sometimes associate excessive text with an over-reliance on persuasion.
When the text is longer than usual, they start asking themselves:
"Why is he trying to convince me?"
"Why all this text?"
This creates a kind of anxiety instead of reassurance.
4. If the customer can't decide where to start or end
Long, undivided content makes the page look like one continuous block of text.
The eyes get tired... focus is lost... and the customer decides to leave faster than you expect.
Clear divisions are what provide comfort, not the quantity of text.
5. Long text diminishes the value of important elements on the page
For example:
- A key offer
- A strength
- A powerful feature
All of these get lost in the long text. The customer doesn't notice it… or sees it only after a lot of effort… so they refuse to continue reading.
6. Long content ruins the mobile customer experience.
Most visitors in Saudi Arabia access the site via mobile.
Long text on mobile = dragging, endless scrolling, numerous short paragraphs, and difficulty reaching the right button.
Mobile customers don't like pages cluttered with text.
They want something quick and clear.
7. If the text is long due to repeating the same information.
Sometimes a page is long because the writer repeats the same idea in different ways.
This makes the customer feel that the content is artificial… and that the store is unprofessional… and they lose trust.
Long content isn't always a strength.
True strength lies in the clarity of the message, minimizing padding, and organizing information in a way that serves the customer and makes it easier for them to make a decision.
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