Free support 24/7
Free support 24/7
Many store owners believe that adding numerous elements to the homepage—offers, banners, categories, text, videos—gives the store a strong look and attracts customers. However, the opposite is true. A cluttered homepage confuses customers, leaving them unsure of where to begin, and at the first sign of confusion, they leave the site. In the Saudi market, most successful stores rely on simplifying their homepages because it's the most critical page in the customer journey.
In this blog, we'll explore why an overly busy homepage causes losses and how to avoid this mistake.
1. A cluttered homepage confuses the customer and causes them to miss the first step.
Customers enter your store wanting to see something clear:
What do you sell?
Where do I start?
What are your best offers?
If the page has 10 banners and 15 sections stacked on top of each other, the customer gets lost and doesn't know which section to navigate to.
The first moment of confusion equals a quick exit.
2. Too many banners cause customers to ignore them all.
If every section on the page is "important," then nothing is truly important! Too many banners lose their value, and customers get used to ignoring them.
This is why many stores fail—because they put six offers in the same place instead of one clear, concise one.
3. A visually cluttered page makes the customer feel it's chaotic.
The design isn't just about being beautiful; it also needs to be organized.
If the page is full of sections, images, and icons, the customer starts to feel the store is unprofessional or that they can't quickly find what they're looking for.
4. Repetitive elements diminish the importance of truly important ones.
For example:
- A very important offer
- A new product
- A main section the customer wants to reach. But all of these get buried among less important things like suggestions, notifications, images, and so on.
The more elements there are, the less impact the main element you want to highlight becomes.
5. A busy page increases loading time and drives away visitors.
Too many elements = more images = slower loading times, and slow loading times, especially on mobile devices, cost the store dearly. The Saudi customer is impatient, and if the page doesn't load in a few moments, they'll leave without even seeing your products.
6. A page with too many paths confuses the customer's decision.
If the page tells them:
Enter the sections
Check out our new arrivals
Check out our offers
Follow us
Register
Subscribe
Check out our articles
Download the app
…
This makes them feel like you're asking them to do too many things at once, and that's the worst possible customer experience.
7. A busy page prevents the customer from understanding your store's identity.
In the first three seconds, you need to tell the customer:
“What do you sell?”
“Why should they buy from you?”
But cluttered pages leave this question unanswered, and the customer feels the site lacks identity or purpose.
The homepage isn't a place to display everything; it's a place to showcase only the most important things.
Smart stores simplify, reduce, and organize so the customer can find their way without having to think.
And the less clutter you have, the more sales you'll make.
You can create your store easily
