كيف تعرف إن العميل ما فهم منتجك رغم الوصف

Sahl Sunday,14 Dec 2025

Many store owners write long, detailed descriptions, assuming the customer understands everything.

But reality is different… The customer might read, nod, and ultimately leave without buying because they didn't truly grasp the product.

The problem isn't the quantity of text, but the way it's explained.

Let's look at the signs that indicate a customer hasn't understood your product, even if the description is there.

1. Frequent Questions on the Same Point

If you get the same question more than once:

– Is this product suitable for this?

– How do I use it?

– What's the difference between it and others?

This is a sign that the description didn't clarify the core concept.

2. Customer Comparisons to Unrelated Things

When you see a customer comparing your product to a completely different product in a different category or use,

this means your categorization or explanation has confused them.

A good description clearly defines the framework.

3. Hesitation at the Buy Button

A customer scrolled to the bottom of the page, saw the price, saw the button… but stopped.

This hesitation is often caused by an internal question that remains unanswered:

“Is this really what I need?”

4. The description explains the specifications but forgets the benefit.

Many descriptions say:
– Size
– Weight
– Material

But they don't say:

– Why do I need it?

– How does it solve my problem?

The customer understands the benefit before the details.

5. The pictures don't complete the description.

If the pictures:
– Don't show the use
– Don't show the actual size
– Don't provide context

Even the best written description can fail.

6. The customer leaves and returns to the same page.

Repeatedly returning to the same product page without making a purchase is a sign that the customer is trying to understand… but can't.

7. Frequent returns or dissatisfaction

Some customers buy, but return the product because “it's not what I expected.”

This is a delayed indication that the description was incomplete or misleading.

The description isn't important because it exists…
It's important because it conveys the idea.

If the customer doesn't understand your product, they won't buy it, no matter how attractive the price. The easier the understanding, the faster the decision-making process.