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The truth that many stores ignore is that most customers don't read.
They browse… they glance… and decide in seconds.
Especially in the Saudi market, customers want to understand quickly:
What do you sell?
Where can I find what I want?
And is this store trustworthy?
If they have to read a lot to understand, they'll likely leave.
This is where design and visual organization come in.
1. Let the structure explain the store.
Before the text, the overall page structure must be clear.
The customer needs to see:
– Where are the departments?
– Where are the products?
– Where is the purchase button?
If they have to search or stop to think, the store has failed its first test.
2. Use images to explain, not just to decorate.
Images aren't just for aesthetics.
The right image should clearly show:
– Product type
– Its use
– Its category
– Its value
If images look good but don't explain, they're a burden, not an advantage.
3. Arrange elements according to the customer's eye journey.
The eye naturally moves from top to bottom:
Top → Center → Right/Left → Bottom
If you place important things in unexpected places, the customer won't see them.
The correct arrangement allows for automatic comprehension without reading.
4. Icons summarize entire sentences.
Shipping icon = Delivery
Warranty icon = Security
Return icon = Convenience
Using the right icons makes the page speak for itself without text.
5. Contrast determines importance.
The eye automatically goes to what is largest, clearest, and most prominent.
If everything is the same size and color, the customer won't know what's important.
Make:
- The purchase button clearer
- The price prominent
- The title different
This way, the page explains itself.
6. Reduce options to increase comprehension.
Too many options require reading and comparison.
When you reduce them, comprehension becomes faster.
The best stores let the customer "glid" through the page without even realizing it.
7. Test the page without text
Try mentally removing the text from the page.
Can you still understand:
– What's the store?
– What do you sell?
– Where do you go?
If the answer is yes… you're on the right track.
A smart store doesn't rely on explanations…
It relies on clarity.
The more a customer understands your store without reading, the more trust they'll have and the faster they'll make their decision.
You can create your store easily
