ليه بعض الصفحات تحسّس العميل إن الشراء مخاطرة

Sahl Sunday,14 Dec 2025

When a customer enters a product page, they're psychologically ready to buy… but suddenly they feel a strange hesitation. There's no clear reason; the price is acceptable, the product is suitable, but the feeling is, “Let me leave.” This feeling is often caused by the page itself. Many stores lose sales not because their products are bad, but because their pages give the impression that buying is a risk. Let's understand why this feeling occurs, and how to identify and fix it.

1. Lack of Clear Reassurance at the Top of the Screen

The first thing that goes through the customer's mind is:

“What if something happens?”

If the page doesn't show from the beginning:
– Return Policy
– Warranty
– Delivery Time
The customer feels like they're entering an uncalculated adventure.

2. Incomplete or Vague Product Information

Any lack of details opens the door to doubt.

When the customer doesn't find:
– Size
– Material
– Usage
– Contents
They start imagining the worst… and the risk grows in their mind.

3. Images Don't Reflect Reality

Beautiful but unclear photos, or photoshopped images without any real-world use, make the customer question:

“Is the product really like this?”

This doubt alone is enough to stop the purchase.

4. The Purchase Button Appears Without Support

When the purchase button is present but lacks any reassurance, such as:

– Reviews
– Number of Buyers
– Warranty

They feel like you're asking them to make a big decision without any support.

5. The Page Doesn't Address Objections

Every customer has an internal objection:
– Is it worth the price?

– Is it suitable for me?

– Can I return it?

If the page doesn't directly answer these questions, doubt grows and the risk increases.

6. Simple Mistakes Destroy Trust

Small things like:
– Spelling Mistakes
– Broken Links
– Poor Formatting

give the impression that the store is neglectful… and if they're neglectful on the page, they might be neglectful on the order.

7. Lack of Social Proof

When a customer doesn't see anyone who has bought before, or doesn't see reviews, they feel like they're the first to try it.

And most people don't like being the "first."

The sense of risk doesn't come suddenly… it comes from small details that accumulate on the page.

The clearer, more reassuring, and more organized the product, the less hesitation there will be, and the more sales will increase.