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Many store owners directly attribute low sales to design, colors, or even the product itself.
But the reality is that most problems don't require a redesign… they just need tweaking.
There's one clear sign that, if it appears, is a warning that your store needs immediate tweaking, and if you ignore it, you'll lose customers without even realizing it.
1. The obvious sign: The customer suddenly stops
If the customer:
- Enters the page
- Looks for a bit
- Closes
- Then stops without clicking or continuing
The problem is clear.
The customer isn't rejecting the product… they don't understand the page.
2. Stopping means the page isn't guiding the customer
The page should guide the customer automatically:
- Looks → Understands → Moves → Decides
But when they stop, it means the page:
- Didn't tell them what the next step is
- Or displayed too many things at once
- Or hid important information
And all of this is a tweaking, not a design flaw.
3. Too Many Items Without Priority
One of the most common reasons for customers to stop is:
- Everything is prominent
- Everything is colorful
- Everything is large
- Everything demands attention
The eye doesn't know what to choose, leading to mental strain, and with strain comes hesitation.
4. The Price or Buy Button Is in the Wrong Place
If the price is:
- Late
- Small
- Or crammed among other elements
And if the buy button is:
- Not clear
- Or has a plain color
- Or is far from the important information
The customer stops because they can't find the point from which to move to a decision.
5. The Page Tries to Explain Everything at Once
Some pages try to:
- Explain
- Sell
- Reassure
- And persuade
All on the same screen.
The result? Confusion.
The correct organization distributes information:
Each piece of information at its appropriate time.
6. The customer scrolls back up
If you notice that the customer:
- scrolls down
- then scrolls back up
- then scrolls back up
This is clear behavior for someone looking for a starting point… and can't find it.
This is direct evidence that the page needs rearranging.
7. Incorrect layout makes the customer think more
The right store makes buying feel natural.
The wrong store makes the customer think:
- Is this the right place?
- Is the product suitable?
- Should I continue or leave?
Every additional question = a higher probability of leaving.
8. Why is layout more important than redesign?
Because you can:
- change the colors
- improve the font
- enhance the images
But if the layout is wrong, the result doesn't change.
Order is what determines:
What gets seen first
What gets understood
What gets compressed
9. Ordering problems are often easily solved
In most cases:
– Bringing one element forward and another back
– Removing unnecessary elements
– Clarifying the flow
– Reducing distractions
Simple adjustments… but their impact on the decision is direct.
If the customer stops before finishing,
it's not a matter of taste…
it's an ordering problem.
And you don't need to wait for numbers or reports.
The customer's behavior reveals everything.
If you'd like, I can review a single page and tell you exactly:
– Where the customer stops
– Why they stop
– What simple adjustment can get them to finish?
لماذا تعيش المتاجر التي تقدس عملاءها الحاليين أطول من غيرها
متى يجب أن تقول كفاية وتتوقف عن إضافة ميزات جديدة لمتجرك الإلكتروني
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