كيف طريقة عرض السعر تغيّر شعور العميل حتى لو الرقم ثابت

Sahl Tuesday,16 Dec 2025

Many store owners focus solely on the price itself, forgetting that how the price is displayed is sometimes more important than the number. Customers don't see the price as just a number; they feel it. The same price might seem normal in one store but exorbitant in another, even if it's exactly the same. The difference? The presentation, the context, and the placement. In this blog, we'll understand how price display changes the customer's perception and why small details make a big difference in purchasing decisions within Saudi e-commerce stores.

1. Price placement determines its importance to the customer

If the price is:

Far from the image
Or buried within text
Or in an unexpected location

The customer feels the store is "hiding" the price, which creates tension.

But when the price is clear, close to the product image, and in a consistent location, it gives a sense of trust and transparency, even if it's a little high.

2. Font size changes the perception of the price

A price written in very small font gives the impression that the store is hesitant.

And a price in excessively large font can make the customer feel pressured.

The best solution?

Clear size
Eye-friendly
Larger than regular text
And smaller than headlines
This makes the price appear natural and acceptable.

3. Color plays an important psychological role

The color of the price directly affects the customer's perception:

Black or dark = seriousness and stability
Green = a good deal
Red = discount or urgency

However, using the wrong color in the wrong place can create a negative impression.

Example: A price without a discount in red suggests pressure or manipulation.

4. Displaying the price alone or with context

The price alone can sometimes seem high.

But when it's accompanied by context such as:

"Includes delivery"
"Two-year warranty"
"After-sales service"

The customer feels the price is justified.

The context transforms the price from a number into a value.

5. The difference between one and two numbers

Displaying a price in the format:
199 SAR
Is different from:
199.00 SAR
Simplified numbers create a lighter and more accessible impression.

In the Saudi market, simplicity is often more appealing to the customer and makes the price seem less complicated.

6. Price Comparison Instantly Changes Your Decision

When you see the current price with a previous, crossed-out price, your feelings change, even if you weren't planning to buy.

However, the problem is that excessive comparisons or using them without a clear reason make the customer suspicious.

Comparisons work well when they are:

Limited
Clear
Honesty

7. Price Proximity to the Purchase Button

The price should be visually close to the "Add to Cart" button.

Why?

Because the mind immediately associates the number with the actual price.

If the price is far away, the customer pauses to think… and this pause could be the reason for leaving.

8. Currency Writing Makes a Difference

Writing:

Saudi Riyal
SAR

Each unit conveys a different feeling.

In Saudi stores, "Riyal" or "SAR" are the most common because they are familiar, easy to read, and make the price seem more realistic.

9. A price without surprises reduces stress.

If a customer sees the product's price and is then surprised by additional charges later, their perception of the price changes completely.

Even if the difference is small.

Displaying the price with a clear explanation of:

Does it include tax?

Does it include delivery?

Builds trust and puts the customer at ease.

10. Price is part of the experience, not a separate number.

The price must align with:

Page design
Image quality
Text tone
Simplicity of the experience

If the page is cluttered, any price will seem expensive.

If the page is organized and professional, even the highest price will seem justified.

The customer doesn't buy the number… they buy the feeling it evokes.

The way the price is presented can increase or decrease its perceived value without changing a single riyal.

Every detail—placement, color, size, context—affects the purchase decision more than you might imagine.

If you'd like us to continue this series or if you'd like new, unique titles with the same depth—let me know and I'll prepare them for you. 👌