ليه العميل يشك في المتجر اللي يقول نحن الأفضل

Sahl Tuesday,16 Dec 2025

Many online stores, especially new ones, try to quickly gain customer trust by using phrases like: "We're the best," "The strongest in the market," "Number one in Saudi Arabia."

But the irony? These phrases sometimes have the exact opposite effect.

The customer isn't attracted… they become suspicious.

In this blog, we'll understand why the Saudi customer, in particular, has become sensitive to this type of talk, and when it transforms from an attraction into a major question mark that reduces the chances of purchase.

1. Because any store can say "We're the best."

Today's customer is discerning and knows that writing a sentence costs nothing.

Any store can write:

"We're the best
Unparalleled quality
Number one"

But the question that runs through the customer's mind is:

"Who said that? And based on what?"

The absence of evidence renders the statement meaningless.

2. Customers have become skeptical of absolute statements.

Absolute words like:

"The best
"The highest quality
"The fastest
"The cheapest

" create automatic doubt, because reality tells us that nothing is 100% perfect.

When a customer sees exaggeration, they start to think the store is trying to cover up a deficiency with words instead of proving it with actions.

3. Trust is built on evidence, not slogans.

Customers trust more when they see:

Real reviews
Customer photos
Clear figures
Documented experiences

These things are much more powerful than any marketing slogan.

One statement from a real customer is more credible than ten statements saying “We are the best.”

4. “We are the best” puts the store in direct comparison.

When you say you are the best, you automatically put yourself in comparison with the entire market.

And the customer starts asking:

Better than whom?

Why are you the best?

What proves it?

And if they don't get a clear answer, doubt increases instead of decreasing.

5. The Saudi customer appreciates humility and clarity.

In the Saudi market, the approach that builds the most trust is:

Clarity
Honesty
Avoiding exaggeration

A store that says:

“We focus on quality”

“We strive for a seamless experience”

“We value customer opinion”

is often perceived as more trustworthy than a store that shouts it out as the best.

6. Experience speaks louder than words.

If the browsing experience is easy, the product descriptions are clear, the policies are understandable, and delivery is fast… the customer will naturally say: “This store is excellent.”

This is the most powerful advertising you can get, without even saying it yourself.

7. When can you use strong language without damaging trust?

You can use powerful statements if they are:

Backed by evidence
Specific
Non-general

Example:

Instead of “We are the best,”

say:

“Over 10,000 customers rated us 4.8”

Or

“95% customer satisfaction rate last year.”

Here, the power comes from the numbers, not the words.

8. Customers trust those who let them judge for themselves.

The best strategy for building trust is to:

Present the facts
Let the customer decide
Don't pressure them

When you respect the customer's intelligence, they automatically respect your store.

Saying “We are the best” doesn't make the customer believe you… sometimes it makes them more skeptical.

Trust today is built on actions, experience, and clear evidence.

Let the customer say you're the best, not you.