متى كثرة العروض تخلي العميل يشتري أقل

Sahl Tuesday,16 Dec 2025

Many online store owners in Saudi Arabia believe that the quick fix for increasing sales is: more offers, bigger discounts, and banners everywhere. But the reality is a bit different. In many cases, a plethora of offers doesn't increase sales… on the contrary, it makes customers buy less or hesitate more. Today's customer is smarter and reads between the lines. In this blog, we'll explain when offers turn from a purchase incentive into a psychological barrier, and why simplicity sometimes sells more than a discount.

1️⃣ Less clarity = slower decision 🧠

When a customer enters a store and sees:

20% discount
Buy 2 get 1 free offer
Extra code
Limited-time offer
Free shipping (terms apply)

Their mind doesn't know where to begin.

Instead of thinking "Buy," they start thinking:

"What's the best offer? Will I miss out on something?"

This is where the decision is delayed… and sometimes they leave without buying anything.

2️⃣ Too many offers diminish the product's value 💸

When every product is discounted, the customer starts to feel that the original price isn't real.

They develop the feeling that:

The product is always discounted
Its value is lower
It's not worth its full price

This is dangerous because it makes the customer only buy during sales and ignore the store on regular days.

3️⃣ Too many offers distract from the product 👀

The product page should focus on:

Benefits
Quality
Use

But when the page is filled with offers and promotional messages, the focus is lost.

The customer sees the offer more than the product itself and doesn't connect with it emotionally, resulting in a weaker purchase decision.

4️⃣ The customer starts waiting for a better offer ⏳

When the customer gets used to the constant availability of offers, they develop a waiting mentality.

They think:

"If I don't buy today, there will be an even better offer tomorrow."

Here, sales are delayed, even if the customer genuinely likes the product.

5️⃣ Too many offers reduce trust 🤔

In some cases, the customer wonders:

Why is the discount so big?

Is the quality lower?

Is the original price inflated?

Especially in the Saudi market, trust is crucial. Any sense of ambiguity can completely stop a purchase.

6️⃣ Not every customer wants a discount 🔍

A large segment of customers prioritizes:

Quality
Convenience
Delivery speed
Trust

For these customers, too many offers don't matter; in fact, they can be annoying and make them feel like the store is "pressuring" them.

7️⃣ When are offers truly effective? 🎯

Offers are successful when they are:

Limited and clear
Linked to a specific goal
Not cluttering the rest of the page
Targeted at specific products

Example:

One clear offer on one product = more impact than 5 scattered offers.

8️⃣ How to balance offers and smart selling ⚖️

To benefit from offers without harming sales:

Use one main offer
Keep it clear and simple
Link it to a specific time or quantity
Don't repeat the same offer all the time
Let the product be the star, not the discount

Sometimes a simple phrase like “Special price for a limited time” is more powerful than a complicated discount.

Offers are a powerful tool… but if you overuse them, they can backfire. Customers need clarity and trust more than they need a permanent discount. The simpler your message and the less noise, the higher your chances of buying. If you'd like us to continue this series or if you'd like me to send you new, unique titles, let me know and I'll prepare them for you.