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Many people focus on colors, images, and fonts… but overlook a very silent element: spacing.
The space between buttons,
between a title and text,
between an image and information…
All of these send subconscious signals to the customer about:
Is the store organized?
Is it trustworthy?
Should I continue browsing or leave?
1. Spacing creates a sense of order.
When elements are too close together:
– The eyes get tired.
– The page feels cluttered.
– Trust decreases for no apparent reason.
Balanced spacing makes the page:
– Calmer.
– Clearer.
– Easier to understand.
2. Because the mind associates organization with professionalism.
The customer doesn't say,
“The spacing here is wrong.”
But they feel,
“This store isn't comfortable.”
The mind automatically connects:
Good visual organization = A store that knows what it's doing.
3. Spacing helps the customer understand relationships.
Elements close together:
– are understood as related.
Elements far apart:
– are understood as separate.
If spacing is incorrect:
– The price appears separate from the product.
– The button appears unrelated.
This creates confusion and reduces trust.
4. Because clutter creates a feeling of pressure.
A cluttered page =
A feeling of haste and pressure.
The customer feels:
“I have to decide quickly.”
And pressure kills trust,
even if unintentional.
5. Spacing highlights what's important.
An element surrounded by space:
– attracts attention.
– appears more important.
If everything is crammed together:
– There's no distinguishing element.
– The decision becomes more difficult.
Here, the customer hesitates instead of trusting.
6. Incorrect spacing makes details seem questionable.
Even elements like:
– Reviews.
– Shipping information.
– Return policy.
If they are crammed in or out of place,
the customer will doubt them or ignore them. 7. Because spacing reduces mental effort.
A well-organized page:
– Reads faster
– Is easier to understand
– Makes the customer feel comfortable
And comfort equals trust.
8. When spacing is too low… problems begin
Too little spacing:
– Makes the page feel cramped
– Confuses information
– Reduces the clarity of the sequence
Especially on mobile devices,
any small clutter is magnified.
9. And when spacing is too high:
That's also a problem.
Excessively large spacing:
– Separates information that should be together
– Makes the page feel incomplete
And here the customer feels that something is missing.
10. How do you know if your spacing is wrong?
Ask yourself:
– Does the eye know where to start?
– Are the important elements clear?
– Is the page comfortable or tiring?
If you feel tired or distracted… the problem is most likely not the content, but the spacing.
Spaces are not noticeable… but their impact is powerful.
A store that respects space:
– Respects the customer's eye
– Quietly earns their trust
لماذا تعيش المتاجر التي تقدس عملاءها الحاليين أطول من غيرها
متى يجب أن تقول كفاية وتتوقف عن إضافة ميزات جديدة لمتجرك الإلكتروني
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