ليه المحتوى بقى جزء من المنتج نفسه

Sahl Wednesday,17 Dec 2025

In the past, the product was the sole focus of an online store: a picture, a price, and a buy button. Today, this has completely changed. Customers no longer buy the product alone; they buy the understanding, the feeling, and the experience that the content offers. Therefore, content is no longer an addition, but an integral part of the product itself.

1. Content explains the true value of the product 🧠
Customers don't always understand a product based solely on its appearance or name. Content translates features into benefits and transforms dry specifications into something understandable. Without clear content, a product seems ordinary, even if it's excellent.

2. Content compensates for the lack of a real-world experience 👋
In a physical store, customers touch, see, and ask questions. Online, content is the only alternative. Images, videos, explanations, and even the way information is organized all play the role of the customer's "hands," which are absent.

3. Trust comes from explanation, not pretense 🔒
When content is honest, detailed, and not exaggerated, customers feel secure. You don't need to say "We're the best." It's enough to explain clearly and let the customer decide. Here, the content itself builds trust.

4. Content reduces hesitation before it even appears ❓
Customer questions are always there, even if they haven't asked them. Smart content answers them before they turn into hesitation. Every question answered on the page is a step closer to buying.

5. A product without content is weak in comparison ⚖️
When customers compare stores, the products are often similar. What makes the difference is who explained it better, who clarified it more effectively, and who made the picture clearer. At this point, content is the deciding factor.

6. Content accompanies the customer at every stage 🔄
From the first visit, to the comparison stage, to the final step of checkout, content is always present. Not just in product descriptions, but also in policies, messages, and notifications. Every word affects the customer's perception of the store.

7. Good content makes price less of a concern 💰

When customers understand the product and appreciate its value, price isn't the primary obstacle. Strong content justifies the price without explicitly stating it, which is crucial in the increasingly sophisticated and choice-rich Saudi market.

8. Poor content harms the product, no matter how strong it is ⚠️

Excellent product + weak content = missed opportunity. Poor images, vague descriptions, or complex language all make a product appear less than it is, which is unfair to the product itself.

9. Content is the voice of the product 🗣️

The product doesn't speak; the content speaks for it. The tone of voice, style, and even sentence structure all contribute to creating an impression of both the product and the store.

Ultimately, content is no longer a step beyond the product or an additional element. It has become an integral part of the product itself, and removing it significantly diminishes the product's value. Stores that grasped this early on were able to sell more, build trust faster, and gain long-term customers.