ليه أول زيارة غالبًا ما بتكونش آخر زيارة

Sahl Wednesday,17 Dec 2025

In e-commerce, a first visit to a store rarely results in a purchase. This isn't a failure, nor is it evidence that the store is weak; quite the opposite. Most customers need time, a sense of direction, and accumulated experience before making a decision, especially in a market full of options like the Saudi market.

1. The first visit is often for exploration, not buying 👀

The customer is there to understand, not to buy, on their first visit. They want to see the store's appearance, make sure it's legitimate, understand the types of products, and quickly compare. If the experience is comfortable, even without a purchase, this visit will be remembered as a potential return option.

2. Trust isn't built at first sight 🔒

Even if the store looks professional, trust requires repetition. The customer wants to see the store more than once, perhaps at different times, and maybe from different devices. Each visit increases their sense of security and reduces hesitation.

3. The decision is influenced by psychological state ⏳

Not every visit means the customer is ready to buy. He might be in a hurry, hesitant, or simply comparing. When he returns a second or third time, his mind is calmer and he's ready to think more deeply, which brings him closer to buying.

4. Comparison is an essential part of the journey ⚖️

Customers rarely rely on just one store. They visit multiple sites, check prices, presentation styles, and user experience. If your store is clear and user-friendly, he'll come away from the comparison with a positive impression, even if it's not the cheapest.

5. Rememberability plays a big role 🧠

Simple design, familiar language, and a unique experience all contribute to making the store memorable. When he returns, he feels like he's not entering a new place, but a familiar one, which reduces the effort required to make a decision.

6. Returning is a sign of interest, not hesitation ❗

Customers who return to a store more than once are usually interested. They're not lost; they're getting closer. Each additional visit means the store is still on their radar and hasn't been ruled out.

7. Every visit reveals a new strength 🔍

Sometimes, a customer notices something they hadn't noticed before: a return policy, reviews, product details, or website speed. These details can be the deciding factor that makes them continue on a subsequent visit.

8. Smart stores build a return experience 🔄

Not all stores understand that returning is part of the journey. The stores that truly succeed are those that design the experience to welcome the customer every time, maintain clarity and consistency, and make each visit easier than the last.

Ultimately, the first visit is rarely the last because buying isn't a single moment; it's a process. And the more a store respects this process and pays attention to each visit, the greater the chances that the customer will return… and complete their purchase.