عميل كان ناوي يشتري وبعدين غير رأيه في آخر لحظة

Sahl Wednesday,17 Dec 2025

Many customers reach a very advanced stage in the purchase process. They see the product, add it to their cart, and sometimes even enter their details, then suddenly stop. There's no error message, no clear complaint, but the decision changes at the last minute. What happens in those few seconds is often an internal feeling, not a clear technical problem.

1. The moment of doubt appears without warning 🤔

Even if everything seems perfect, a customer might feel a slight doubt: Is this the right choice? Is the store trustworthy? Did I miss something? Any small element on the page can plant this feeling, especially if the experience wasn't 100% reassuring.

2. Missing details kill the decision 🔍

The absence of simple information like delivery time, return policy, or contact method makes the customer stop. Not because they don't want to buy, but because they don't want to regret it. At the last moment, the mind seeks reassurance before pressing the checkout button.

3. Sudden Crowding Confuses the Customer 🧠

Sometimes the shopping cart or checkout page gets too cluttered: too many options, overlapping messages, or unexpected steps. A customer who was excited suddenly feels overwhelmed and decides to give up instead of continuing.

4. Any Unexpected Element Increases Hesitation ⚠️

A shipping cost suddenly appears, mandatory registration, or requests for excessive information. These things wouldn't be a problem if they were anticipated from the start, but their appearance at the last step creates a sense of opacity.

5. Lack of Reassurance at the Critical Moment 🔒

The last step before payment is the moment when the customer most needs confirmation and trust. If they don't see security indicators, reviews, or a reminder of the return policy, the feeling of risk increases, even if it's minor.

6. The Mind Looks for a Reason to Procrastinate ⏸️

At the last minute, the customer often decides, "I'll come back later." It's not that they don't want the product, but rather that they didn't feel secure or prepared enough. In this case, delaying the purchase becomes a way to avoid an uncomfortable decision.

7. The experience wasn't consistent until the end 🔄

Some stores start off with an excellent experience, but falter towards the end. A change in design, a shift in style, or a sudden slowdown in performance can make the customer feel something is wrong, even if they can't pinpoint it.

Ultimately, the customer who changed their mind at the last minute was often very close to buying. The loss here isn't in the product or the price, but in a simple feeling that wasn't present at the right time. Improving the final moments of the shopping experience is the difference between an abandoned cart and a completed order.