ليه بعض المتاجر بتعيش سنين وبعضها يختفي

Sahl Thursday,18 Dec 2025

If you look around at the world of e-commerce, you'll find stores that started with a bang and quickly disappeared, while others that were very simple have been around for years. The difference isn't a coincidence, and it's not always about lower prices or stronger advertising, but rather a fundamentally different way of thinking.

1. Long-term thinking, not short-term gains ⏳
Stores that last for years build themselves on continuity, not on a stroke of luck. Not every decision is aimed at selling today, but also at the customer a month or a year from now. Those who think about quick profits often win once and lose trust afterwards.

2. Understanding the customer before the product 🧠
A successful store starts with the customer: What do they need? What are they afraid of? What are they comparing it to?

Stores that disappear, on the other hand, often focus on the product itself and forget about the person who will buy it.

3. A consistent, not fluctuating, experience 🔄
Customers love stability. The same quality, the same level of service, the same clarity.

Stores that constantly experiment with new designs, policies, and unjustified price changes gradually lose customer trust.

4. Handle Problems Transparently 🛠️
Every store makes mistakes, but the difference lies in how they handle them.

Stores that have been around for years confront problems, acknowledge them, and fix them.

Those that disappear often run away, remain silent, or blame the customer.

5. Build a Reputation, Not Just Sales 🌱

Some stores consider every order a step towards building a reputation, while others see it as just a number on the report.

Reputation accumulates, while instant sales fade away. Those who focus on reputation win over time, even if their growth is slow.

6. Simplicity in Operation ⚙️
The more a store complicates itself with unnecessary systems or extra features, the greater the chance of downtime.

Stores that thrive choose only what truly serves the customer and eliminate the rest.

7. Respecting the Customer's Intelligence 🤝

Customers are smarter than ever.

Any exaggeration, unrealistic promises, or empty marketing hype is quickly exposed.

Successful stores communicate with customers rationally, without claiming to be the best in the world.

8. Continuous, Quiet Development 🔧

Not every development has to be revolutionary.

Successful stores evolve step by step, based on real customer behavior, not trends or blindly imitating competitors.

9. Realistic Financial Management 💰

Many stores close not because of a lack of sales, but because expenses exceed growth.

Successful stores know when to spend and when to hold, and they calculate every step.

10. Patience as a Key Element ⌛

The most important reason a store lasts for years is patience.

Patience in building a customer base, in improving the customer experience, and in seeing results that come slowly but steadily.

Ultimately, the stores that survive aren't necessarily the strongest or smartest, but they are calmer, more genuine, and closer to the customer.

Those that disappear are often those who rushed things, focused on appearances over substance, and forgot that e-commerce is a marathon, not a sprint.