كيف الناس بتشتري أونلاين فعلًا

Sahl Thursday,18 Dec 2025

Many people mistakenly believe that online shopping begins and ends at the product page. The reality is quite different. The purchase decision is the result of a series of actions, feelings, and evaluations that occur in the customer's mind, sometimes unconsciously. Those who understand this process are the ones who sell the most, not those who simply display the most products.

1. The buying process begins before entering the store 🧠

Customers often have an idea, a problem, or a need before visiting any website. They might have seen something on social media, heard a recommendation, or had a negative experience before. All of this influences their reception of any store they visit afterward.

2. The first few seconds determine the direction 👀

The first impression is unconscious but powerful. The website's speed, simplicity of design, and tone of voice all create an immediate feeling: "Continue" or "Leave." If the feeling is negative, the mind shuts down even before logical thinking begins.

3. The mind seeks reassurance before logic 🔒

Before comparing price or specifications, the customer looks for a sense of security. Is the store clear? Is there contact information? Is the website user-friendly? Reassurance comes before calculations.

4. Comparison happens even if it's not obvious ⚖️

Even if the customer hasn't opened other websites, their mind is comparing. They're comparing it to past experiences, their expectations, and unspoken criteria. The store that wins this comparison is the one that's clearest and easiest to navigate.

5. Hesitation is a natural part of the journey 🤔

Hesitation isn't a sign of weakness in the store; it's part of the decision-making process. The question isn't "Why is the customer hesitant?" but "How can we reduce that hesitation?" Every clear answer and every easy step reduces the mental load.

6. The purchase decision is often emotional and justified logically ❤️

The customer feels first and then justifies. They might like the overall feeling but justify the decision based on price or quality. That's why the experience and feeling are more important than just listing the specifications.

7. The moment you click the buy button is very sensitive 🛒

At that moment, any small element can change the decision: a slowness, an extra step, missing information. Smart stores consider this moment the peak of the journey and handle it very carefully.

8. Post-purchase is part of the purchase itself 🔄

Order confirmation, follow-up messages, and easy tracking all confirm to the customer that they made the right choice. The feeling after the purchase influences their return more than the moment of payment itself.

9. Memory retains the feeling, not the details 🧠

After a while, the customer won't remember all the specifications, but they will remember whether the experience was comfortable or tiring. This feeling is what determines whether they return or not.

Ultimately, people shop online in a way that is both simpler and more complex at the same time. Simple because they are looking for convenience and clarity, and complex because the decision is built on feelings and accumulated experiences. Anyone who understands this fact can design a store that actually sells, not just displays products.