هل من الأفضل عرض تقييمات العملاء بالنجوم فقط أم مع التعليقات

Sahl Monday,22 Dec 2025

In today's e-commerce world, reviews have become one of the most powerful factors determining the success or failure of any store. Many customers in Saudi Arabia, before purchasing a product, review its ratings and the experiences of those who have previously tried it. The question that arises here is: Is it sufficient to display ratings in the form of stars only (for example, 4.5 out of 5), or is it better to include written comments from customers?
1. Star Ratings Only
The advantage of stars is that they are simple and quick. Once a customer sees a 4 or 5-star rating, they understand that the product is excellent, which reduces their thinking time. Many large stores, such as Amazon and Noon, are keen to display the percentage of stars (for example, 70% of customers gave it 5 stars).
Benefits:
* Quickly conveys the overall impression.
* Easy to read and doesn't take up much space.
* Provides a clear statistical picture of the product.
However, their drawback is that they are not enough to convince a hesitant customer. Some people need to know more details: Is the product actually functional? Did it arrive with the same specifications? Are there any problems encountered by users? This is where written reviews come in.
2. Rating with Written Reviews
Reviews are a living testimonial from the customer. When someone writes, "The chair arrived in Riyadh within two days, and the quality is excellent," this reflects a real experience that convinces new shoppers more than just 5 stars.
Benefits:
* Builds greater trust between the customer and the store.
* Helps the customer understand the strengths and weaknesses of the product.
* Makes the store appear more transparent by allowing diverse opinions to be presented.
Today's Saudi customer is smarter and can differentiate between real and fake reviews. When they see honest reviews from different customers, they feel more confident that they are buying from a trusted source.
3. Which is better for your online store?
The ideal answer: A combination of both.
* Use stars as a quick option that gives an overview of the product's quality.
* Provide written reviews for those who like to delve deeper and read others' experiences.
This way, you can serve two types of customers:
* The impatient customer who makes a quick decision based on the stars.
* The hesitant customer who needs to read reviews before clicking "buy now."
4. A Story from the Saudi Market
A Saudi online store specializing in home appliances tried relying solely on stars, and noticed that the purchase completion rate was average. After adding the written comments feature, sales increased by 25% within two months. This is because people began reading other people's experiences and became more convinced of the product.
5. How to display reviews optimally?
1. Display the star rating at the top of the product.
2. Keep the comments below, filtered (newest, highest, lowest).
3. Encourage customers to write reviews after purchase through reward points or a discount on their next order.
4. Don't be afraid of average ratings (3 or 4 stars), as they demonstrate transparency and increase credibility.
In short, star ratings alone provide a quick overview, but they aren't enough to build trust. Written comments are what make customers feel they're hearing from people like them who have actually tried the product. The best option is to combine the two to present a comprehensive picture of the product and increase the chances of convincing the customer to purchase. In a Saudi market built on trust and transparency, this step could mean the difference between a store that sells on a regular basis and one that achieves rapid growth and earns customer loyalty.