إزاي قرار الشراء بيتاخد قبل ما السعر يظهر

Sahl Tuesday,23 Dec 2025

Many people believe that price is the deciding factor in a purchase, and that the customer, upon seeing the price, will either continue or run away.

The truth is that the decision is often made before the price even comes into play.

What happens before the price determines: Will the price be perceived as expensive? Reasonable? Or even "worth it"?

1. First impressions set the price ceiling.

The first few seconds of any experience create a general feeling. Is the location comfortable? Organized? Clear?

This feeling determines in the customer's mind how much they are willing to pay, without them even realizing it.

If the feeling is strong, a high price is justified.

If the feeling is weak, the lowest price can seem exorbitant.

2. Trust precedes calculation.
Before calculating, the customer feels reassured.

They feel reassured by the location, the approach, the language, and the small details.

If this reassurance is present, the price is measured calmly.

If it's absent, the price is measured with fear, and fear always makes the price seem larger than it actually is.

3. The mind establishes value before the number.

As the customer watches, their brain gathers signals:

Images, explanations, style, organization.

From these signals, a sense of value is formed.

When the price is revealed, they don't begin evaluating; they simply compare the number to the value already established.

4. Comfort reduces price sensitivity.

When the experience is easy, the customer isn't "lying in wait."

They're not there looking for faults.

Psychological comfort reduces excessive focus on price and allows the decision to proceed smoothly.

The opposite is true: any tension makes the customer cling to price as a defense mechanism.

5. Clarity makes the price predictable.

When everything is clear from the start, the price is rarely a shock.

The customer implicitly anticipates it.

But when the experience is vague or incomplete, the price suddenly appears as an obstacle, even if it's ordinary.

6. The customer buys a feeling, not a product.

Before the price, the customer has already decided what they're getting into.

Are they getting into a comfortable experience?

No risk?

Nothing unclear?
Price here is simply a translation of that feeling, not the reason for the decision.

7. The moment the price appears is often confirmation, not choice.

In many cases, by the time the price appears, the initial decision has already been made.

Either: “I expected this.”

Or: “Yes, that makes sense.”

Or: “This is higher than what I felt.”

Meaning, the price confirms the feeling, it doesn't create it.

Ultimately, price isn't the beginning… it's the final line in a story that started much earlier.
A story that began with the first glance, with the first feeling, with the first second the customer felt comfortable or apprehensive.

Those who understand this point know that improving the experience is sometimes far more important than lowering the price.