كيف تساعد خاصية إشعار عند التوفر في تقليل فقدان المبيعات

Sahl Wednesday,24 Dec 2025

In online stores in Saudi Arabia and elsewhere, many products quickly run out of stock, especially if they are in demand or on sale. The problem is that when a customer enters the store and finds the product "unavailable," they often leave the site and purchase elsewhere. This is where the "Notify When Available" feature comes in. It's a smart solution that keeps customers connected to your store instead of going to your competitors.
1. What is Notification When Available?
It's a simple but effective feature that allows customers to click the "Notify me when the product is available" button and enter their email or mobile number. Once the product is back in stock, they receive a notification or message alerting them that it's available. This way, you retain the customer and guarantee a new opportunity to complete the sale.
2. How do you reduce lost sales?
* Keeping the customer interested: Instead of forgetting about the product, send them a message reminding them that it's available.
* Re-engaging potential customers: Many people click the notification button even if they weren't planning to buy immediately, but as soon as they receive the notification, they return to purchase.
* Converting interest into purchase: Many customers are influenced by speed. When they receive a message that says "The product is available now," they quickly buy so they don't run out again.
3. Customer Experience in Saudi Arabia
Saudi customers are accustomed to speed and ease, and a feature like "Notify When Available" makes them feel like the store cares about them. Instead of having to search daily to see if the product is available, they receive the information immediately. This reflects professional customer service and increases their trust in the store.
4. Practical Examples
Imagine an online store selling popular local perfumes. A product like "oud oil" sells out quickly. A customer logs in and sees it's out of stock, but clicks "Notify When Available." A week later, they receive a WhatsApp or SMS notification saying, "The oud oil product is available now - order quickly." This customer will likely purchase immediately because they've been waiting for the opportunity.
5. Collecting Customer Data
The "Notify When Available" feature doesn't just increase sales; it also helps you, as a store owner, collect important data. For example:
* Which product is in high demand?
* Which customer segment is most interested?
* Peak customer return times.
This data can be used later to improve your strategy and manage inventory more accurately.
6. Its Impact on Customer Loyalty
A feature like this gives customers a sense of comfort. They know that even if they don't have the product now, the store will remind them of it as soon as they return. This increases customer loyalty and encourages them to return to your store instead of going to competing stores.
7. How to Implement It Properly?
* Make the "Notify When Available" button clear and easy to use.
* Provide multiple notification options (email, SMS, WhatsApp notification).
* Make the message short and engaging: "Your favorite product is available now, don't miss out!"
* Include a direct purchase link within the message to shorten the customer's steps.
8. Its Role in Increasing Sales in the Long Term
This feature helps you build an engaged customer base. Even if they don't purchase at the time of notification, simply engaging with your store increases the chances of them returning later. Over time, this base grows and becomes a steady source of sales.
In short, the "Notify When Available" feature is a small investment with a big impact. Not only does it prevent customer loss when a product sells out, but it also strengthens their trust in your store and makes them feel like you care about their needs. In a competitive market like Saudi Arabia, those who implement this feature correctly can retain their customers and significantly increase their sales.