التقنية اللي تبان ذكية لكنها تكلّفك مبيعات

Sahl Wednesday,11 Feb 2026

Not every new technology is an asset to your store; sometimes, technical jargon becomes an obstacle between the customer and the checkout button. In this blog post, we'll reveal when advanced technologies become a burden on your sales, and how to distinguish between technology that generates revenue and technology that only impresses you and loses customers.

1. The Trap of Excessive Animation That Stalls the Movement
Sometimes, a store owner wants to dazzle the customer with graphic animations, rotating images, and flying elements as they scroll through the page. The truth is, in 2026, customers are impatient, and any movement that hinders their access to the product represents visual clutter. Heavy animation not only slows down the website, but it also distracts the customer from their primary goal: making a purchase. Truly smart technology is that which facilitates movement, not that which makes the customer feel like they're in a movie when all they really want is to buy a phone case and leave.

2. Chatbots that answer "from all over the place"
We all love artificial intelligence, but a chatbot that bombards a customer with 50 questions before connecting them to a real employee is a "silent killer" of sales. If a customer asks a simple question and receives an automated, complicated, or irrelevant response, they get frustrated and leave. Instead of helping you, the technology becomes a barrier to the human interaction that builds trust. If your AI isn't "smart enough" to complete the transaction in seconds, its presence is detrimental, not helpful.

3. Background videos that "eat up" your mobile data
The trend of videos playing in the background of your store seems "chic" and professional, but think about the customer using a limited mobile data plan. This type of video slows down the website, and if a page takes more than 3 seconds to load, the customer will close it before even looking at your products. Here, you've spent money on technology to look "cool," and the result is that you've lost the customer's access to your product in the first place because of the page's clutter.

4. Overly complex filters that require an engineer: Some stores use search filters with minute details, which seems like technical sophistication. But the truth is, too many filters confuse the customer. If a customer comes in to buy a watch and finds themselves faced with 20 filters (type of hands, material of gear, type of clasp, etc.), they'll feel overwhelmed and leave. Smart technology is what tells the customer what they want with minimal effort, not what makes them feel like they're taking an engineering exam just to find a bag they like.

5. Forcing the customer to "create an account" before buying: One of the most seemingly organized but ultimately detrimental techniques is the "mandatory registration page." Forcing the customer to register their email, activate their account, and choose a password before even viewing their cart is a move that makes them reconsider the purchase. In 2026, guest checkout will be king. Any technology that increases the time between "wanting" and "paying" is a major enemy of your profits, even if it's collecting email data.

6. Payment gateways that open a thousand pages: When a customer decides to pay, they naturally feel apprehensive. If your payment gateways have "excessive" security technologies that send the customer from page to page and link to link, trust is shaken. The customer becomes wary when they sense a lot of conversions happening. The technology here needs to be hidden and seamless; the more the payment is completed on the same page with a single click, the more sales will increase. Excessive "security complexity" translates to "skepticism" for the customer.

7. Unnecessary 3D and AR images: The trend of allowing customers to rotate the product 360 degrees seems like a powerful technology, but does your product really need it? If you're selling simple items like a t-shirt or headphones, regular professional photos are much better and load faster. Overusing these technologies inappropriately makes the store cluttered and slow on less powerful phones. Customers want to see a clear image with realistic details; they don't need to manipulate the product in 3D when it's just a simple item.