كيف تجهز متجرك الإلكتروني لتغيرات أسعار المواسم في السعودية

Sahl Wednesday,24 Dec 2025

In Saudi Arabia, the online market is directly affected by certain seasons such as Ramadan, Hajj and Umrah, back-to-school, and National Day. Each season brings with it changes in prices and offers, and stores that know how to prepare properly are the ones who gain the largest share of customers. If you don't prepare your online store for these seasons, you'll miss out on huge sales opportunities.
1. Why are seasons important for online stores?
Seasons in Saudi Arabia are considered golden opportunities because demand increases significantly. For example, during Ramadan, demand for food and gifts increases, while during the back-to-school season, demand for school supplies and electronics increases.
2. Study customer behavior during each season
Before you begin any preparations, you need to know what your customers are looking for during each period. For example, on Saudi National Day, people search for products in the colors of the flag or special offers for the occasion.
3. Adjust prices intelligently
Price changes don't mean random discounts. You need to offer calculated discounts that will help you gain customers without losing profits. For example: a 20% discount on selected products instead of lowering prices on everything.
4. Example from a Saudi Store
An online clothing store in Jeddah focused on the Eid season and launched "buy one, get the second one half price" offers. The result? Sales increased by 60% in two weeks. This demonstrates that advance planning makes a huge difference.
5. Pre-Season Inventory Preparation
A common mistake is for stores to launch seasonal promotions without sufficient stock. The result: customers find the products "out of stock" and leave the store. Proper stock preparation is the foundation of success.
6. Storefront Update
A simple change to the store design can evoke a seasonal feel. For example, Ramadan colors or National Day logos. The visual change creates a sense of vitality and encourages customers to shop.
7. Ease of Payment and Shipping
During busy seasons, customers want everything quickly. You need to make the payment process short and easy, and offer multiple shipping options to deliver to major cities like Riyadh, Jeddah, and Dammam, as well as to villages and remote areas.
8. Customer Experience from Riyadh
A customer was looking for a laptop during the back-to-school season. The first store offered him a great price, but shipping was delayed, so he abandoned the order. A second store offered fast shipping with a small price discount, winning the customer over immediately.
9. Marketing Campaign Management
You should start your campaign well in advance of the season. For example, announcing Ramadan offers two weeks before the start of the month will make customers think about your products.
10. Offer Seasonal Packages
The idea of ​​packages or "bundles" is very popular during the off-season. For example, an "Eid Package" includes clothes, perfume, and accessories at a discounted price. This approach increases the average order value.
11. Engage in Local Dialect
Even during the off-season, writing style makes a difference. Using a friendly local dialect, such as "We've prepared an unmissable offer for you during Ramadan," will attract customers more than a strictly formal approach.
12. Flexibility in Pricing
Some seasons cause suppliers to raise prices for certain products due to increased demand. Here, you need to be flexible and find alternatives or complementary products to offer to customers.
13. Monitor Your Competitors
See what your competitors offer each season. Not to imitate them, but to know how to stand out from them. You can offer free shipping or a small gift with the order, which will make a difference to your customers.
14. A Story from the Eastern Province
A small online store in Dammam focused on the National Day season. It added a small discount with special packaging bearing the colors of the Saudi flag. Although the discount was lower than some competitors, the distinctive packaging made customers prefer it.
15. The Role of "Sahl" in Seasonal Preparation
The Sahl platform provides you with all the tools you need to prepare your online store for the seasons in Saudi Arabia. From updating the design, to managing offers and inventory, and even activating various payment methods. This will allow you to enter each season prepared to achieve the highest sales.
Seasons in Saudi Arabia are unique opportunities, and those who prepare their online store properly will see a significant difference in sales. Studying the market, preparing inventory, and offering calculated offers are all steps to ensure your store is successful in any season. With Sahl, you can always keep your store ready for any occasion or price change.