مشاكل تواجه المتاجر الإلكترونية الجديدة وكيف تتفاداها من البداية

Sahl Thursday,25 Dec 2025

Launching a new online store in Saudi Arabia has become easier than ever, but sustaining and achieving success is the real challenge. Many store owners start with enthusiasm, only to encounter unforeseen problems after a short period. Most of these problems are common among new stores, and the good news is that you can avoid them from the start if you are aware of them and plan accordingly.

1️⃣ Choosing products unsuitable for the market

One of the most common problems is that store owners choose products that are not in high demand or are not suitable for the Saudi market.

How to avoid this?

Choose products with actual demand.

Observe shopper behavior.

Don't start with a large selection without testing.

2️⃣ Poor user experience within the store

If the website is complicated or slow, customers will quickly leave without completing their purchase.

How to avoid this?

Simple and clear design.

Good loading speed.

Few checkout steps.

3️⃣ Unclear product information

Many new stores provide few images or very brief descriptions, which reduces customer trust.

How to avoid this?

Clear product images
Detailed description
Precise specifications

4️⃣ Payment problems

If payment methods are limited or complicated, customers often abandon their carts.

How to avoid this?

Offer multiple payment methods
Ensure payment is easy and secure
Clear payment steps

5️⃣ Shipping and delivery delays

Delivery is a very sensitive issue for Saudi shoppers, and any delay affects the store's reputation.

How to avoid this?

Agree with reliable shipping companies
Clear delivery times
Track orders

6️⃣ Lack of a clear return policy

The absence of a return policy makes customers hesitant to buy.

How to avoid this?

Write a clear return policy
Make it easy to understand
Clear the terms and conditions from the beginning

7️⃣ Poor customer service

Ignoring or responding late quickly erodes customer trust.

How to avoid this?

Provide a clear means of communication
Prompt a quick response
Provide respectful and transparent service

8️⃣ Launching without testing

Some stores launch their websites without proper testing, and problems appear after customers log in.

How to avoid this?

Test the website before launch
Try making a purchase yourself
Review all the details

9️⃣ Relying on luck

Relying on customers to come on their own is one of the biggest mistakes.

How to avoid this?

Consider your store's search engine ranking
Focus on your content
Prepare your store for growth
The problems that new e-commerce stores face are often well-known and recurring, but the real difference between a successful store and one that fails is preparation from the start. Good planning, understanding the Saudi market, and building a clear and user-friendly store are all factors that reduce problems and increase the chances of success. A good start saves you a lot of time and effort in the future.