أنواع المنتجات اللي يفضّلها المتسوق السعودي في المتاجر الإلكترونية

Sahl Thursday,25 Dec 2025

The purchasing behavior of Saudi shoppers has changed significantly in recent years, with online stores becoming a primary option for many daily necessities. However, not all products receive the same level of demand. Certain types are in higher demand due to lifestyle, ease of purchase, or the nature of the local market. Understanding these types helps online store owners select suitable products, increasing their chances of success and reducing risk.

1️⃣ Daily Consumer Products

Products that customers use frequently are among the most requested, such as:

Household supplies
Cleaning products
Personal care products

Saudi customers prefer to buy these types of products online to save time and effort, especially with fast delivery.

2️⃣ Clothing and Fashion

The clothing sector is one of the most active in Saudi e-commerce, especially for:

Men's Clothing
Abayas
Sportswear

Demand increases when:

Images are clear
Sizes are specified
Return policies are clear

3️⃣ Appliances and Electronics

Electronics are popular online purchases due to:

Easy price comparison
Clear specifications
Available offers

Saudi shoppers pay close attention to technical specifications, so clearly presenting details is essential for the success of this type of product.

4️⃣ Health and Personal Care

This sector is experiencing continuous growth:

Skincare products
Hair care products
Nutritional supplements (approved)

Trust is key here, and the clearer the information and the more reputable the source, the higher the purchase rate.

5️⃣ Food and Groceries

E-commerce stores specializing in:

Coffee
Dates
Canned Food

Achieve remarkable success, especially when they focus on quality, good packaging, and fast delivery. 6️⃣ Gifts and Seasonal Products

Seasonal products and gifts are in high demand during:

Occasions
Holidays
Special Seasons

Saudi shoppers prefer ready-to-gift options, and packaging plays a significant role in their purchasing decisions.

7️⃣ Baby Products

Baby products are among the most frequently purchased items online, such as:

Baby clothes
Educational toys
Care products

This is due to the ease of comparison and convenience of shopping without having to leave home.

8️⃣ Car Products

Car parts and accessories receive considerable attention, especially:

Accessories
Basic tools
Consumable parts

Clear compatibility with the car model is a key factor here.

9️⃣ Specialty Products

Specialized stores focusing on a single area tend to be more successful, such as:

Specialty coffee
Perfumes
Sports equipment

Specialization inspires greater confidence and attracts a specific customer segment.

Understanding the types of products preferred by Saudi shoppers in online stores helps any store owner make informed decisions from the outset. Choosing the right product, coupled with a professional presentation and a seamless buying experience, significantly increases the chances of success. The Saudi market is diverse and offers great opportunities, and success begins with understanding the customer before selecting the product.