أخطاء تصميم المتاجر الإلكترونية وتأثيرها على المبيعات

Sahl Sunday,28 Dec 2025

Many online store owners focus on products and prices, neglecting the impact of design on purchasing decisions. An online store's design isn't just about aesthetics; it's a complete customer experience from the very first visit. Design errors, even minor ones, can significantly increase the exit rate and reduce sales, especially in the Saudi and Gulf markets, which place great importance on user experience and clarity.

1. A Complex Design That Confuses the Customer

The most common mistake is overly complex design.

When:

There are too many menus

The buttons are unclear
The pages are cluttered

The customer feels overwhelmed and leaves without completing their order.

2. Neglecting Mobile Experience

A large percentage of customers shop on their mobile devices.

If the store is:

Slow on mobile
Unresponsive
Difficult to navigate

This directly impacts sales, regardless of the product's quality.

3. Slow Page Loading

Customers dislike waiting.

Any delay in loading:

The homepage
Product pages
The checkout page

Increases the likelihood of the customer leaving and negatively affects their purchase decision. 4. Unclear or Hidden Buttons

The “Add to Cart” or “Checkout” button must be:

Clear
Prominent
Located in a logical place

If the button is hidden or small, the customer may leave the page without completing it.

5. Using Irritating or Conflicting Colors

Colors have a direct psychological impact.

Strong or conflicting colors:

Distract attention
Irritate the eyes
Reduce browsing comfort

Balanced colors convey a sense of professionalism and confidence.

6. Insufficient White Space

Cluttered content without white space makes the page feel tiring.

White space:

Relieves the eyes
Highlights the content
Easier to read

Its absence harms the user experience.

7. Unclear Product Information

If the page design doesn't highlight:

Price
Specifications
Images

The customer feels the information is incomplete and hesitates to buy.

8. Long and Complicated Purchase Steps

Each additional step in the purchase process reduces the chances of completion.

Customers prefer:

Few steps
A clear template
A quick process

Complexity is one of the biggest reasons for lost sales.

9. Neglecting Trust and Security in Design

The absence of trust elements such as:

Clear policies
Contact channels
Security icons

makes customers doubt and refrain from purchasing.

The design of an e-commerce store is a crucial element in the success or failure of sales. Design errors, even unintentional ones, can cost a store customers and significant opportunities. Successful stores in Saudi Arabia and the Gulf understand that design is not just about appearance, but about creating an experience that builds trust and facilitates decision-making. Investing in a well-thought-out design is a direct investment in increasing sales.