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Most e-commerce store owners in Saudi Arabia and the Gulf face the same problem: daily orders never seem to end, while the store needs continuous development and improvement. Focusing on one aspect and neglecting the other leads to either stagnant growth or operational problems. The real solution is a smart balance between them.
1️⃣ Understand that order management is an essential operational priority.
Daily orders are the lifeblood of the store. Any delay in order processing, shipping tracking, or responding to customer inquiries directly impacts the store's reputation. Therefore, order management must have a fixed and dedicated time each day that cannot be compromised.
2️⃣ Allocate separate time for store development, away from the pressure of orders.
Trying to develop the store while simultaneously managing orders leads to distraction. It's best to set aside daily or weekly time dedicated solely to development, such as improving product pages, reviewing the user experience, or adding new categories, without interruptions.
3️⃣ Divide your day into two types of tasks.
Divide your work into operational tasks (orders, shipping, customers) and developmental tasks (improvement, additions, organization). This chapter will help you work with greater focus and accomplish tasks faster, instead of wasting time on different ones.
4️⃣ Don't try to develop everything at once.
A common mistake is for a store owner to completely redesign the website when they're already overwhelmed with orders. The right approach is gradual development, a small step at a time, without disrupting the daily workflow.
5️⃣ Take advantage of quiet periods for development.
When the number of orders is lower, whether at certain times of the day or on certain days of the week, these periods are ideal for focusing on development instead of constantly postponing it due to the workload.
6️⃣ Simplify order management to free up time for development.
If order management is taking up a lot of your time, it means something needs organizing. Organizing order statuses, clarifying shipping steps, or using a clear system reduces daily effort and creates extra time for development.
7️⃣ Development must serve operations, not hinder them.
Any development you implement should aim to facilitate order management in the future, such as improving the product page to reduce inquiries or clarifying shipping policies. Development that doesn't serve operations often adds a new burden.
8️⃣ Set realistic development goals.
Instead of saying "I'll develop the store," make the goal clear, such as improving the checkout page or organizing categories. Clear goals allow you to develop practically without wasting time or effort.
9️⃣ Don't neglect the store under the pretext of being busy with orders.
Focusing solely on orders will keep the store stagnant and prevent its development. After a while, you'll notice that sales start to plateau or decline because the store is no longer keeping up with customer or market needs.
🔟 Balance is the secret to sustainability.
True success isn't in managing orders alone, nor in developing the store and forgetting about customers, but in pursuing both simultaneously with a clear plan and well-allocated time.
Balancing order management and e-commerce development is what allows your store to thrive and grow in a competitive market like Saudi Arabia and the Gulf. By organizing your time, separating tasks, and developing gradually, you can maintain customer satisfaction today and build a stronger store for the future.
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