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Technical development is essential for any online store, but not all development is timely. Sometimes, updates or rebuilds do more harm than good, especially if implemented at the wrong time or without a clear vision. In this blog post, we explain when development is risky and how to differentiate between smart development and impulsive development.
1. When development is done without a real problem
The most dangerous type of development is when it's done simply because we feel we "have to change." If the store is selling well, the customer experience is stable, and the numbers are healthy, then changing without a clear reason can open the door to problems that didn't exist before. Development should solve an existing problem, not create new ones.
2. Peak season is not the time for experimentation
During campaigns, seasons, or major promotions, any technical modification is a high risk. High pressure quickly reveals small errors, and any minor glitch can cost a lot of sales. Timing is crucial, and development during a quiet period is always safer.
3. When the team isn't ready to handle the results
Development doesn't stop with the release of the update. It requires follow-up, bug fixes, and prompt support. If the technical or support team isn't prepared, development becomes a burden that strains the store instead of boosting it.
4. When the change is comprehensive and all at once
A complete redesign, system change, hosting migration, and interface update all at once… this is a risky scenario. Every change has its risks, and when they all come together, it becomes difficult to pinpoint the problem or fix it quickly.
5. When you rely on untested technologies
Using new tools or plugins that haven't been tested in your current market or size can be a gamble. New technology is tempting, but if it's unstable or lacks strong support, its impact under pressure can be painful.
6. If the development doesn't have a clear business objective
Any development must serve a purpose: increase conversions, improve speed, reduce errors, or enhance the customer experience. If you can't link the change to a specific number or outcome, its risks often outweigh its benefits.
7. When you neglect the impact of the change on the customer
Customers become accustomed to a certain experience, and any sudden change will confuse them. Changing the purchase process or the user interface without a gradual approach or clear explanation can cause customers to hesitate or even abandon the store, even if the change is technically "better."
8. No Back-Up Plan
Development without a backup plan is a significant risk. If a problem arises, you must be able to quickly revert to the previous state. Without such a plan, even a minor issue can escalate and halt operations.
Development isn't a race… and not every update represents progress.
Smart development is that which:
Solves a clear problem
Implements at the right time
Is executed with calculated steps. Otherwise, development transforms from a benefit… into a risk.
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