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Many stores perform exceptionally well initially, but as soon as demand increases, technical problems suddenly begin to surface. The issue isn't the success itself, but rather that the technical infrastructure wasn't designed for growth. In this blog post, we'll explore technical errors that only become apparent during peak traffic periods.
1. Slow Website Performance During Peak Times
The store operates normally with a limited number of visitors, but as soon as campaigns or peak seasons increase, performance collapses. The reason is often unsuitable hosting or poorly optimized code. This slowness results in lost sales during crucial times.
2. Shopping Cart Crashes
With increased demand, problems arise with cart updates or order confirmations. Customers click "Checkout" multiple times or lose their entire order. This error often only becomes apparent with a simultaneous surge of users.
3. Back-End System Conflicts
The inventory, shipping, and payment systems function perfectly on their own, but under heavy traffic, data becomes delayed or conflicting. The result? Selling unavailable products or experiencing shipping delays that erode trust.
4. Payment Gateway Failures Under Load
Some payment gateways cannot handle a large number of transactions simultaneously, or their integration is weak. The problem appears suddenly during sales, and the loss is immediate and obvious.
5. Weak Session Management
With a high volume of visitors, the system loses user sessions or logs them out abruptly. The customer feels the store is "going down" for no reason and often returns to complete the order.
6. Unprepared Technical Support
During peak times, even a minor malfunction requires immediate intervention. Without monitoring and alerts, the problem will escalate before you notice. Many stores lose valuable hours due to delayed fault detection.
7. Inadequate Architecture
Systems built for early stages cannot handle rapid growth. Databases, servers, or even plugins were not designed for expansion. The problem here is not in the implementation, but in the initial planning.
8. Neglecting Stress Testing
Many stores test functionality, but they don't test under pressure. Without real-world load testing, the first real test is with the customers themselves… and that's the most expensive test possible.
Success doesn't cause problems… it reveals them.
And the smart store:
Prepares for growth before it arrives
Tests before it regrets it
Builds technology that can withstand success, not fear it
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