The best online marketing tools

Sahl Tuesday,08 Aug 2023

What are the e-marketing tools?
E-marketing tools are technical tools that help you implement the marketing strategy for your online store. These tools allow you to create, publish, analyze, and improve the content you provide to your customers across various digital channels, such as website, email, social media, search engines, and more.

What is the importance of e-marketing tools?
E-marketing tools are of great importance in a time of technical development and intense competition between online stores. With these tools, you can achieve many benefits, such as:

Increase traffic to your website, thus increasing the chances of converting a visitor into a customer.
Improving the user experience, thus increasing his satisfaction and loyalty.
Enhancing the image of your store and your brand, thus increasing its reputation and the trust of its customers.
Customize your marketing messages, thus increasing their effectiveness and attracting the interest of your customers.
Analyzing the performance of your marketing campaigns, thus increasing their efficiency and quality.
Save time, effort and money, thus increasing the productivity of your project.
The best e-marketing tools for your online store
There is no definitive answer to the question “What are the best digital marketing tools?” It depends on your project type, your goals, your experience level, and your project budget. But in general, e-marketing tools can be divided into five main categories, namely:

Search Engine Marketing (SEO) Tools
Email Marketing Tools
Social Media Marketing Tools
Content Marketing Tools
Conversion optimization tools
Here are some examples of the best tools in each category:

Search Engine Marketing (SEO) Tools
Search engine marketing tools are tools that help you improve your site's ranking in organic search results, and increase its visibility to your target audience. Some of these tools are:

Google Analytics: This free tool from Google enables you to measure and analyze your site's performance in terms of traffic, sources, pages, conversions, and other important metrics. It also helps you understand the behavior of your visitors, and identify the strengths and weaknesses of your site.
Google Search Console: This free tool from Google enables you to monitor the health of your site in the Google search engine. It helps you find and fix technical issues, improve your site speed, update your sitemap, improve meta elements, and other things that affect your site's ranking.
SEMrush: This paid tool is one of the most popular and powerful search engine marketing tools out there. It enables you to perform keyword research, analyze competition, create backlink campaigns, and perform a comprehensive SEO audit of your site. It also gives you the ability to run paid advertising campaigns via Google Ads.
Email Marketing Tools
Email marketing tools are tools that help you create and send promotional or informational emails to a subscriber list. Some of these tools are:

Mailchimp: This free tool for up to 2,000 subscribers is one
One of the most popular and powerful email marketing tools. It enables you to easily create and send professional and attractive emails. It also enables you to manage a list of subscribers, analyze the performance of your campaigns, and customize your messages based on the behavior of recipients.

ConvertKit: This paid tool is one of the best tools for bloggers, creators, and influencers. It enables you to create and send personalized and effective emails. It also enables you to create forms and landing pages to collect email from your visitors, create automated marketing funnels, and offer free or paid content to your subscribers.
AWeber: This paid tool is one of the oldest and most popular email marketing tools out there. It enables you to create and send beautiful and professional emails. It also enables you to manage your subscriber list, run A/B tests, analyze the performance of your campaigns, and integrate with other tools.
Social Media Marketing Tools

Social media marketing tools are the tools that help you to create and manage the presence of your store on various social platforms, such as Facebook, Twitter, Instagram, and others. Some of these tools are:

Hootsuite: This free tool with up to 3 social accounts is one of the most popular and powerful social media marketing tools out there. It enables you to schedule and publish content to various platforms from one place. It also enables you to monitor your store memory, interact with your audience, and measure your presence performance.
Buffer: This free up to 3 social account tool is one of the simplest and easiest social media marketing tools out there. It enables you to schedule and publish content on various platforms in an easy way. It also enables you to update the quality of your photos, analyze the performance of your posts, and integrate with other tools.
Canva: This free tool is one of the best tools for creating great graphic content for social media. It enables you to easily create photos, videos, infographics, and other visual elements. It also enables you to use ready-made templates, add custom elements, and edit images in multiple ways.
Content Marketing Tools

Content marketing tools are the tools that help you create, improve, and promote the content you provide to your customers across various channels. Some of these tools are:

WordPress: This free tool is one of the most popular and powerful website and blog builder tools out there. It enables you to easily create a great website optimized for search engines. It also enables you to add diverse content, customize the look of your site, and integrate with other tools.
Grammarly: This even somewhat free tool is one of the best tools for improving the quality of your textual content. It enables you to detect and fix spelling, grammatical and morphological errors in your texts. It also enables you to improve your writing style, g

Increase the readability of your texts, and make sure they are free of plagiarism.
BuzzSumo: This paid tool is one of the best tools for conducting content research. It enables you to discover the best content in a specific field, find out what attracts your audience's interest, benefit from the memory of influencers, and measure the performance of your content.
Conversion optimization tools

Conversion optimization tools are the tools that help you increase the conversion rate from visitor to customer in your online store. Some of these tools are:

Optimizely: This paid tool is one of the most popular and powerful conversion optimization tools out there. It enables you to run A/B and multivariate tests for various elements of your store, such as offers, buttons, images, texts, and more. It also enables you to measure the impact of these elements on the behavior of your visitors to your store, and increase conversion rates and revenue.
Hotjar: This free tool with up to 2000 daily visits is one of the best tools for understanding the user experience of your store. It enables you to record and watch how your visitors browse your store, create heat maps to see where your visitors click and move, and conduct surveys to find out the satisfaction of your store visitors.
Trustpilot: This free tool with up to 100 reviews per month is one of the most popular and powerful tools for collecting and displaying ratings and opinions from your customers. It enables you to invite your customers to provide ratings about your services or products, and display these ratings on your site or in search results. It also enables you to increase the confidence of your store visitors, and improve the image of your project.
UpViral: This paid tool is one of the best tools for creating and running both engagement and referral based marketing campaigns. It enables you to create and promote contests, sweepstakes, giveaways, and prizes on your website or on social media. It also enables you to increase your email base, followers, customers, and sales in an easy and fun way1.
Salesforce CRM: This paid tool is one of the most popular and powerful customer relationship management (CRM) tools out there. It enables you to create and track marketing campaigns for your store, collect and analyze customer data, and increase interaction and loyalty with customers. It also enables you to customize CRM solutions based on your business needs2.
Textedly: This paid tool is one of the best tools for SMS marketing. It enables you to send attractive and effective text messages to your subscriber list. It also enables you to schedule your messages, add links, images or videos to your messages, and measure the performance of your campaigns3.
Funnel: This paid tool is one of the best tools for creating marketing reports. It enables you to collect and aggregate marketing data from various sources, such as Google Analytics, Facebook, Shopify, or others. It also enables you to create custom dashboards, send automated reports, and improve your marketing return on investment4.
Drip: This paid tool is one of the best tools for marketing automation. Enables you to create automated marketing funnels based on visitor or customer behavior. It also enables you to send personalized emails or text messages, increasing conversion and revenue5.
Google Ads: This paid tool is one of the most popular and powerful digital marketing tools. It enables you to create and run paid advertising campaigns on the Google search engine and the Google Display and Video network. It also enables you to target your audience based on keywords, locations, interests, and other criteria1.
Facebook Ads: This paid tool is one of the best tools for social media marketing. It enables you to create and run paid advertising campaigns on Facebook, Instagram, Messenger and Odense Network. It also enables you to target your audience based on demographics, behavior, preferences, and other criteria2.
Yoast SEO: This even somewhat free tool is one of the best SEO tools for your website. It enables you to add SEO elements such as titles, description, and featured image to your site pages. It also enables you to improve the readability of your texts, add an indexing system, and create an XML3 sitemap.
Landingi: This paid tool is one of the best tools for creating professional landing pages. It enables you to easily create landing pages using a ready-made template or from scratch. It also enables you to add elements such as forms, buttons, testimonials, and offers to landing pages. It also enables you to A/B test landing pages, analyze their performance, and integrate with other tools.
Leadpages: This paid tool is one of the most powerful tools for creating high converting landing pages. It enables you to quickly create landing pages using a ready-made template or from scratch. It also enables you to add elements such as temptations, pop-ups, notifications, and affiliate programs to landing pages. It also enables you to A/B test landing pages, analyze their performance, and integrate with other tools.
Unbounce: This paid tool is one of the best tools for creating custom landing pages. It enables you to easily create landing pages using a ready-made template or from scratch. It also enables you to add elements such as videos, slides, counters, and icons to landing pages. It also enables you to A/B test landing pages, analyze their performance, and integrate with other tools.
Ahrefs: This paid tool is one of the most powerful SEO tools for your website. It enables you to perform keyword research, analyze competition, create backlink campaigns, and perform a comprehensive SEO audit of your site. It also enables you to measure the impact of these elements on your site's ranking.
HubSpot Marketing Hub: This paid tool is one of the most popular and powerful digital marketing tools out there. It enables you to create and manage marketing campaigns for your store across various channels, such as email, content, social networks, and others. It also enables you to collect and analyze customer data, and increase interaction and loyalty with customers.
Fomo: This paid tool is one of the best tools to increase conversion on your online store. Enables you to display live notifications on your site showing visitor and customer activity, such as purchase, registration, rating, or others. It also enables you to increase the confidence of your store visitors, spark their curiosity, and encourage them to take action.
LoyaltyLion: This paid tool is one of the best tools to increase customer loyalty in your online store. It enables you to create customized loyalty programs for your customers, offering them points, prizes or discounts based on their behavior. It also enables you to increase the satisfaction of your customers, increase the value of their lives, and increase repeat sales.
Thus, we have reviewed the most important tools that help you in marketing on the Internet, do not forget to tell us your opinion in the comments